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For years, the press release has been seen as a relic of old-school PR. But in the age of AI, it’s making a powerful comeback. For BC’s small businesses and nonprofits, this is an overlooked opportunity to build authority and get noticed by the new wave of AI search engines that people are increasingly using for search and decision making.

A friendly heads-up for every BC business owner and nonprofit leader: the way your future customers search for information online is...