How People Find You Online is Changing. Is Your Wix Website Ready?

A friendly heads-up for every BC business owner and nonprofit leader: the way your future customers search for information online is undergoing a massive shift.

For the last decade, we've all optimized for Google search. We learned about keywords, mobile-first design, and getting our Google Business Profile just right. But now, the next evolution is here: AI Search.

Just as mobile search overtook desktop, AI-powered searches through chatbots and assistants are on the verge of becoming the new norm. This means that for your business to be found, your website needs to be understood not just by people, but by artificial intelligence too. If your website isn't optimized for AI, you risk becoming invisible.

What is AI Search Optimization (AIO)?

AI Search Optimization is the process of making your website's content and structure exceptionally clear, so that AI models can easily understand who you are, what you do, and why you are the best answer to a potential customer's question.

Think of it this way: a human can interpret vague marketing language, but an AI needs clear facts. It's looking for the most direct, authoritative, and helpful answer. Our job is to make your website that answer.

The 3 Pillars of an AI-Friendly Website

Optimizing your entire site is a detailed process, but success boils down to three key areas. Here's what you can do to get started in each.

1. Focus on Content Structure and Readability: First and foremost, AI needs to easily understand what you're saying. This means writing for clarity above all else. Use simple language, short sentences, and organize your content with clear headings (Tagged as such H1, H2 etc). Site and page-based FAQs are a fantastic way to structure information to directly answer the conversational questions people will ask AI.

• Instead of: "We leverage innovative synergies to create impactful solutions."

• Try: "We create custom marketing plans that help small nonprofits increase donations."

2. Prove Your Expertise & Trustworthiness (E-E-A-T): AI wants to recommend businesses that are real, experienced, and trustworthy. This is a concept Google calls E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness). You can demonstrate this by:

• Showing who you are: Put your name, a photo, and a short bio on your posts and About page.

• Showcasing social proof: Feature customer testimonials and reviews prominently.

• Being transparent: Make sure your physical address and contact information are easy to find.

These elements prove to AI that you are a legitimate and credible expert in your field.

3. Improve Technical Accessibility & Markup: This is the "secret language" for search engines. By adding Schema Markup code to your Wix site, you apply labels that explicitly tell AI what your content is. You can label your business name, address, services, prices, and customer reviews. This removes all guesswork for the AI, making your site a trusted source of data. Wix has built-in tools to help manage this, and getting it right is a game-changer for visibility.

AI-First Mindset Now

These pillars are the foundation of modern SEO. A full AI Search Optimization audit builds on them, reviewing your site structure, metadata, and overall digital presence.

The shift to AI search won't happen overnight, but it is happening. By taking steps today, you ensure your organization remains visible, relevant, and ready for the future of how business is found online.

Is your website prepared for this shift? We can help.

Contact us for a complimentary AI Search Readiness audit for your Wix website.