Nicole Pfeifer

Nicole Pfeifer is an accomplished professional with over two decades of expertise in e-commerce, retail operations and project management. She is bilingual in German and English, making her uniquely qualified for businesses looking to access the European market.

At Best Buy Canada as Director of eCommerce, Nicole was responsible for multi-channel selling strategies, online marketing initiatives, and integrating e-commerce into the company's overall merchandise and business planning. Her leadership skills were instrumental in managing teams and developing strategies that resonated with both senior leadership and stakeholders.

At Elastic Path Software, Nicole managed operations and marketing for various high-profile client stores, including the Winter Olympics Vancouver 2010. This role underscored her ability to integrate complex e-commerce frameworks within multi-channel retail environments and leverage SEO technology for enhanced online visibility and profitability.

Nicole's broad skill set, including project management, multicultural team leadership, and analytical skills, combined with her experience in customer service and business strategy, positions her as a leader in transforming the e-commerce and retail landscape.

Nicole’s understanding of market trends and her ability to navigate complex business situations are instrumental in providing top-notch consulting services to AIQgroup.ca’s clients. Her diverse experience and commitment to excellence contribute to the breadth of services offered by AIQgroup.ca.